Every SEO audit begins or should begin with a simple question: what’s holding this site back from ranking better? A professional website audit uncovers how your site performs now and discovers how it could perform with the right optimisations. It also sets the framework for the SEO strategy – giving you or us ideas on how to approach expanding your website’s reach.
missing or weak content
Search engines prefer useful, original content. We look for missing page text, shallow product descriptions, or entire service pages that don’t exist yet. Gaps in content are often the biggest missed opportunity — if your competitors are answering questions your site isn’t, they’re earning the traffic you’re losing.
missing or poorly optimised meta data
Meta titles and descriptions are also critical for SEO and click-through rates. Meta tags are the text you see when you search for something on the internet.
We check for duplicates, overly long or short tags, and pages missing them entirely. A well-optimised title tag communicates relevance to Google and helps users understand why they should click.
poor internal link structure
Internal linking tells search engines which pages matter most and what products or services may belong together. We often find key product or service pages buried too deep, with no links pointing to them. A good internal link strategy distributes authority across your site, helps search engines index efficiently.
other technical and less visible issues
Beyond content and structure, we dig into technical SEO: page speed, mobile usability, broken links, canonicalisation, structured data, and index coverage. While these don’t always entirely stop pages from ranking on their own, they directly affect user experience and discoverability.
A strong SEO audit balances both — the visible content your customers engage with and the technical foundation that supports it. When both sides work together, search performance naturally follows.
⌯ seomple: website positioning & online marketing 