At our SEO agency, we often say that keywords are the heart of online success. Whether you run a small local business or a big e-commerce store reaching globally, the words people type into Google can make or break your visibility.
But what exactly are keywords, and why do they matter so much? Let’s break it down in plain English.
what are keywords?
Keywords are the words or phrases people use when they search online.
- “best pizza near me”
- “affordable wedding photographer”
- “how to fix a leaky tap”
These phrases show what people want — their questions, needs, and problems. When your website uses the right keywords, it becomes easier for Google to match your pages with those searches.
why the right keywords matter
Choosing the right keywords isn’t about guessing — it’s about understanding your customers. The right keywords can:
- Bring You the Right Visitors
You don’t just want traffic; you want the right traffic. For example, a bakery in London won’t benefit from ranking for “cakes in New York.” Keyword research helps target people who are actually nearby and ready to buy. - Increase Sales and Leads
When people find your website after searching for something they need, they’re more likely to take action — call you, fill out a form, or make a purchase. - Save You Money and Time
Instead of spending effort trying to rank for hard or irrelevant terms, keyword research helps you focus on realistic, high-value opportunities. - Help You Understand Your Audience
Keywords tell you what people care about. If many users search “eco-friendly cleaning products,” it shows there’s strong interest in sustainability — and that’s valuable insight for your business strategy.
how we do keyword research (the simple version)
At our agency, we follow a few simple steps:
- Start with your business goals – Who are you trying to reach? What do you sell?
- Use keyword tools – Professional platforms we use show us search volume, trends and competition levels.
- Look for intent – Is the person looking to buy, learn, or compare?
- Check your competitors – See which keywords bring them traffic.
- Create useful content – Write blog posts, product pages, or guides that naturally include those keywords.
A Quick Example
Let’s say you own a small pet grooming salon.
If you target “pet grooming” alone, you’ll compete with thousands of big brands. But if you focus on “dog grooming in Manchester” or “affordable cat grooming near me,” you’ll attract local pet owners who are ready to book.
That’s the magic of smart keyword research — it connects your business with the people who are already searching for what you offer.
final thoughts
Keyword research isn’t about tricking Google. It’s about understanding people — their language, habits, and needs. When you use the right words, you not only improve your search rankings but also build real connections with your audience.
If you’d like help finding the best keywords for your business, our team would love to guide you. After all, every great SEO strategy starts with the right words.
⌯ seomple: website positioning & online marketing 